Social Media for Coach Mom & ARS
Client
Coach Mom
Period
Industry
Sports
2021
Category
Social Media, Branding, Video Editing
Challenge
Faced with the dual target audiences of parents and tech-savvy teenagers exploring platforms like TikTok and Instagram Reels, the challenge was to adapt and experiment effectively. Maintaining relevance and engagement for both demographics while navigating the ever-evolving digital landscape presented a unique set of hurdles.
Process
I strategically crafted dynamic social media calendars, updating content weekly to align with emerging trends. Employing a content bucket strategy, I optimized reach and engagement, ensuring the brand's online presence remained not just relevant but also entertaining and informative. Tailoring content for Instagram and TikTok, we witnessed substantial growth across all channels.
The introduction of Coach Mom's new project –ARS– marked a pivotal expansion, and I played a key role in creating website mockups, launching social channels, and developing corresponding branding.
Solution
The outcome was a successfully enhanced online footprint for both Coach Mom and ARS. The adaptive content strategy, tailored for diverse audiences, showcased the brand's resonance in the digital realm.
The growth achieved across social channels stands testament to the brand's continued relevance and adaptability.